Informing Investment Recommendations with Global Purchase Behavior and Brand Perception Data

To better understand global consumer purchase behavior and brand preference within the apparel, toy and athletic retail sectors, a premier global investment consulting firm turned to Dynata to execute a complex and time-sensitive international research engagement across North America, Europe, the Middle East, and Asia.

• • ---

    Dynata surveyed 6,500 respondents in the U.S., Canada, the U.K., Italy, Netherlands, U.A.E., Japan, South Korea, Taiwan and Hong Kong.

  • ---

    The Dynata team made real-time adjustments to ensure representative sampling and success achieving quota targets.

  • ---

    The investment consulting firm mined the collected data for insights to fuel their investment recommendations across the 10 markets.

  Read the Case Study