With lengthy production cycles and multiple product lines, keeping up with consumer expectations in a fiercely competitive automotive market can be difficult. What’s more, technology-driven trends like electric vehicles, self-driving cars, and rideshare services continue to disrupt the industry. To remain competitive, a deep understanding of both consumers and the market is a must.
Whether you want to assess brand awareness and perception, product improvement, new product development, or competitive positioning, Dynata provides a range of market research solutions designed to help you make the confident business decisions necessary to gain a competitive advantage.
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