The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.
There has never been a more important time for marketers to adapt and respond appropriately with a data-driven approach. How can brands overcome the complexities of advertising during the COVID-19 pandemic?
Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times:
- Is it Ok to Advertise During the Pandemic?
- Conveying the Right Message
- Corporate Actions That Have the Most Impact