DYNATA’S ISO 20252:2019 STATEMENT OF APPLICABILITY

DYNATA’S ISO 20252:
2019 STATEMENT OF APPLICABILITY


Dynata is a provider of first-party data contributed by consumers and business professionals. Dynata has a global reach of panels and an extensive library of individual profile attributes collected through surveys.

Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific. This certification covers Dynata research sites in Australia.

Dynata has elected to include to be attested to this document in accordance with Annexes A, B, D, E and F.

ANNEXATTESTEDEXCLUDEDEXPLANATION
Annex A – Sampling including access panelsAttested Dynata has a global collection of access panels that it uses to collect data from online surveys that have been sent to panelists. Dynata employs non-probability sampling methodology to conduct its online research.
Annex B – FieldworkAttested Data is collected through CATI methodology.
Annex C – Physical observationExcluded Dynata does not conduct physical observation.
Annex D – Digital observationAttested Digital observation is undertaken through our digital collection software tools. This software measures the performance of advertising campaigns by tracking the browsing behaviour of our panelists.
Annex E – Self completionAttested Self-completion data is sourced through our online access panels.
Annex F – Data management and processingAttested Dynata uses survey platforms such as Confirmit, Decipher and CMIX to program surveys and to process data.