Global Consumer Trends: COVID-19 Webinar Series

The COVID-19 pandemic has changed our world, prompting an extraordinary shift in consumer attitudes and behaviors across every area of our lives. Explore this series of webinars to gain practical guidance for applying new digital strategies to your research; and discover the latest trends affecting the constantly evolving landscape of global consumer trends.

While we navigate these uncertain times, we’ll continue to add new webinars, as a way to share our insights and help us better understand and react to the effects brought on by this pandemic at each phase.

Advertising to Consumers in the Evolving Pandemic

The impact of COVID-19 on consumer behavior has evolved throughout the pandemic, leaving organizations to question when they should transition away from pandemic-related messaging – and how to effectively reach consumers during this time of uncertainty and change. In part two of the series, we observe the shift in consumer attitudes towards advertising uncovering how advertisers need to adjust their messaging and the actions they can take to increase customer loyalty long term.

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The Reopening

With countries around the globe cautiously easing restrictions, discover what it will take for businesses to successfully reopen and if, and when, consumers will return to their previous buying behaviors. Examining some of the worst hit sectors in the pandemic such as airlines, public transport, hotels, gyms, restaurants, small businesses and the automotive industry we explore consumer sentiment towards using these services again and the safety measures these sectors should consider adopting to increase consumer confidence.

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Walking a Fine Line: Brand Messaging During the Crisis

Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times. The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.

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Conducting Research During Uncertain Times

Explore best practices for navigating the research industry’s dramatic transition from offline to online because of the COVID-19 pandemic. Learn how to keep your research moving forward with practical advice for applying digitally innovative strategies. Discover how to drive results and maximize business impact through new channels during a time when face-to-face interaction is impossible.

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