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The COVID-19 pandemic has changed our world, prompting an extraordinary shift in consumer attitudes and behaviors across every area of our lives. Explore this series of webinars to gain practical guidance for applying new digital strategies to your research; and discover the latest trends affecting the constantly evolving landscape of global consumer trends.
While we navigate these uncertain times, we’ll continue to add new webinars, as a way to share our insights and help us better understand and react to the effects brought on by this pandemic at each phase.
The flip of the calendar to the New Year of 2021 means the wide delivery of the first COVID-19 vaccines, poised to help bring an end to the Coronavirus pandemic. The presence of the vaccine has spurred discussion around where and when it will be available, and to whom, and what could help encourage consumers to get the vaccine themselves. Alongside questions surrounding vaccine availability, the current state of our health into sharp relief has been thrown into sharp relief, revealing the changes to – and new habits of – our physical and emotional wellness. In this webinar, we explore the attitudes and opinions of consumers surrounding both the vaccine and our general health and well-being around the world.
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More than six months into the COVID-19 pandemic, changes are evident in every area of our personal and professional lives. As some of those aspects have stabilized, there remain other parts of our daily lives, including how we shop, work, and where we live, that continue to shift. With unprecedented changes in consumer behavior during a time of economic uncertainty, we’re turning our attention to understanding the deeper impact of the pandemic. This webinar takes a closer look at the impact of pandemic-induced economic changes on consumer trends and the implications for businesses in the future.
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The impact of COVID-19 on consumer behavior has evolved throughout the pandemic, leaving organizations to question when they should transition away from pandemic-related messaging – and how to effectively reach consumers during this time of uncertainty and change. In part two of the series, we observe the shift in consumer attitudes towards advertising uncovering how advertisers need to adjust their messaging and the actions they can take to increase customer loyalty long term.
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With countries around the globe cautiously easing restrictions, discover what it will take for businesses to successfully reopen and if, and when, consumers will return to their previous buying behaviors. Examining some of the worst hit sectors in the pandemic such as airlines, public transport, hotels, gyms, restaurants, small businesses and the automotive industry we explore consumer sentiment towards using these services again and the safety measures these sectors should consider adopting to increase consumer confidence.
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Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times. The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.
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Uncover how consumers lifestyles and work habits have evolved due to ever-changing attitudes and behaviors as we enter into this “new normal.” Discover which global consumer trends may have long-term staying power, so brands and agencies can better prepare for the changing attitudes, behaviors and preferences of their consumers in these unprecedented times.
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Discover how consumer trends continue to evolve as we begin to get deeper into the COVID-19 crisis. We highlight the latest trends, so you can stay one step ahead in making effective business decisions. Learn about consumer attitudes regarding the tradeoff between regulation and personal freedom in these difficult times and explore these trends across 13 countries.
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Explore best practices for navigating the research industry’s dramatic transition from offline to online because of the COVID-19 pandemic. Learn how to keep your research moving forward with practical advice for applying digitally innovative strategies. Discover how to drive results and maximize business impact through new channels during a time when face-to-face interaction is impossible.
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Explore the changes in consumer attitudes and behaviors over the first few weeks of the COVID-19 pandemic. Learn how people were coping with the outbreak in countries such as the US, Canada and UK, where diagnoses were on the rise; to countries in the midst of the pandemic, such as Italy; and those where the effects of the virus were declining, such as China.
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