Six months into the COVID-19 pandemic, our world has transformed, leading to extraordinary changes in consumer behaviors across every area of our lives. In our original Global Consumer Trends COVID-19 Edition report series – Understanding the Pandemic, The New Normal and The Reopening – we explored the immediate and longer-term effects of the pandemic. We also examined those effects from the perspective of healthcare professionals, comparing their responses to consumers, in our Healthcare Insider Report: COVID-19. And we studied what messages and advertising have been resonating with consumers as brands look to stay engaged and connected with consumers in our Advertising in the New Normal report series.
Our newest report, Global Consumer Trends: The Economy Edition, takes a closer look at the impact of pandemic-induced economic changes on consumer trends, looking for significant trends and their effects on local, national and global economies and lifestyles. By looking at consumer confidence and economic anxiety, the growth of online shopping and changes across the retail landscape, remote learning and employment, and why and how people are relocating (and to where) during the pandemic, we can continue our investigation of the immediate and potential longer-term effects of the global pandemic on the attitudes, behaviors and opinions of people around the world.
Explore immediate effects of the pandemic experienced by consumers
Identify which changing consumer behaviors and trends are temporary and which could be permanent
Explore the insights businesses need to effectively reopen
Explore the impact of pandemic-induced economic changes on consumer trends
Global Consumer Trends: The Economy Edition, takes a closer look at the impact of pandemic-induced economic changes on consumer trends and – in some cases – comparing those indicators to Dynata’s earlier reports that highlight how much some of these changes have impacted our local, national and global economies and lifestyles.
Global Consumer Trends: The Economy Edition report examines consumer confidence & financial security, retail & commerce, the future of work, the impact on remote learning, and the recently reported phenomenon of COVID-19 “de-urbanization,” offering clues to the reality of our world today and the optimism for our lives tomorrow, and beyond.
Key findings at a glance:
As cities, states and countries begin to cautiously reopen, we’re examining key sectors and industries looking to bounce back, and what safety measures they will need to consider adopting to do so. After having been closed or operating at half- or quarter-measures, how long will it take the customers and consumers of these sectors to return and help them reopen at full capacity? Brands and agencies can leverage these insights to help better understand what it will take for people to feel more comfortable – and safe – when they choose to travel, dine out, exercise, buy a car or drive, either on their own or ridesharing.
Explore the insights businesses need to effectively reopen across these key industries:
With the social and economic restrictions lifting around the world, businesses are cautiously reopening their doors in hopes that they can encourage consumers to come back and start spending again. This report explores the pandemic’s impact on car buying decisions, the automotive aftermarket and ridesharing and when their customers will return. Our research reveals some important mile markers on the automotive industry’s road to reopening, including:
The impact of COVID-19 on consumer behavior has evolved throughout the pandemic, leaving organizations to question when they should transition away from pandemic-related messaging – and how to effectively reach consumers during this time of uncertainty and change.
In part two of our research series, we observe the shift in consumer attitudes towards marketing and advertising, uncovering how advertisers need to adjust their messaging and the actions they can take to increase customer loyalty long term.
This report provides insight on how to navigate the changing advertising landscape as the pandemic continues to evolve, providing insight on:
In order to adapt to our new lives during the COVID-19 pandemic, consumers lifestyles and work habits have evolved due to ever-changing attitudes and behaviors during this time. With many governments and businesses considering reopening and many countries settling into their “new normal,” what changes in consumer behaviors and trends are temporary, and which ones could become permanent? What do brands need to know to stay ahead of these consumer trends and meet their emerging wants and needs?
These insights identify the changes in consumer trends, to help brands and agencies discover which trends may have long-term staying power in these unprecedented times. Examine global consumer attitudes, preferences and behaviors across 11 countries, in these key areas:
The COVID-19 pandemic has transformed our world, causing an unprecedented shift in consumer behavior across all parts of our lives, but one of its most profound impacts has been on people’s working lives. Whether they are still employed but working in a different location or have lost their jobs during the pandemic and are taking steps to return to the workforce with new skills and different industries, we all have a “new normal” when it comes to how we work.
Explore the latest global consumer trends shaping the new normal of our working lives and their impending impacts:
During the COVID-19 pandemic, it’s likely that you – or someone you know – has consulted with a healthcare professional. But given social restrictions, “going to the doctor” has become a virtual experience, conducted over the phone or video chat. Telemedicine has grown during the pandemic and many first-time users are satisfied with the experience. Discover the latest global trends shaping the new normal of telemedicine from the perspectives of consumers and healthcare professionals alike, including:
The COVID-19 pandemic transformed how people pay, moving away from traditional methods, such as cash, Chip and/or PIN bank cards, and towards the rapid adoption of contactless payment via cards, phone apps or wearables. In this mini-report, A Breakthrough for Contactless Payments, you’ll explore the three key aspects of consumer payment in the New Normal, including:
The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.
There has never been a more important time for marketers to adapt and respond appropriately with a data-driven approach. How can brands overcome the complexities of advertising during the COVID-19 pandemic?
Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times:
This three-part global consumer trends report highlights the “what” behind the “why,” helping you better understand, respond to and anticipate global consumer trends in response to the ongoing pandemic, and make the right business decisions under adverse conditions:
Explore the question on everyone's mind and dive deep into consumer predictions from around the world.
Discover the influence of COVID-19 on economic attitudes and social behaviors.
Explore consumer knowledge of COVID-19, the signs of illness and which sources are most popular - and most trusted - for information.
Dynata is updating a weekly tracker delivering a visual deep dive across six key consumer trend areas – Economic, Consumer Purchasing & Lifestyle Choices, Health & Healthcare, Information Sources & Trust, Social Behaviors & Customs, and “When Will It End” – tracking how each indicator changes and evolves over time. The tracker will be posted here on a weekly basis; check back regularly for a dynamic look at the factors influencing the choices consumers are making during this unprecedented time.