GLOBAL CONSUMER TRENDS: COVID-19 SERIES - Dynata

COVID-19 INSIGHTS

Global Consumer Trends:
COVID-19 Series


Throughout 2020 Dynata was the source for shifting and evolving consumer trends around the world, illuminating how people were adapting and responding to the global Coronavirus pandemic. Now, after a year of unique change, uncertainty and disruption to our daily lives, the delivery of the first COVID-19 vaccines seems to be poised to bring an end to the pandemic and a return to “before.”

New Lives in a New World

Dynata’s newest report– Global Consumer Trends: New Lives in a New World – explores the changes to the way we live, work, spend and travel since the pandemic started. Have our priorities shifted? What changes do we want to keep in our working lives? And when – and how – are people planning to return to vacations and travel for business and/or for pleasure? Discover which consumer behaviors and attitudes are likely to return to pre-COVID levels and which are now permanent parts of our new lives.

 

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Key Findings at a Glance

  • A new prioritization of mental, physical and emotional health

  • The desire to maintain the “perks” of our new working lives

  • Yearning for leisure travel & vacationing vs. business travel

  • Changes in lifestyle behaviors & spending habits at home

The Health Edition

Our newest report, Global Consumer Trends: The Health Edition, uses the presence of the vaccine to check in with more than 11,000 consumers from 11 countries to gauge their feelings about the vaccine, where and when it will be available, to whom; what could help encourage them to get vaccinated; and whether they believe the vaccine can lead to the end of the pandemic and a return to “normal.” Included in this report is an exploration of the current state of our personal well-being and changes to – and new habits of – our physical and emotional wellness. Lastly, the report examines healthcare access and availability during the pandemic, including the use of telemedicine as an option for healthcare.

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The Economy Edition

Global Consumer Trends: The Economy Edition, takes a closer look at the impact of pandemic-induced economic changes on consumer trends and – in some cases – comparing those indicators to Dynata’s earlier reports that highlight how much some of these changes have impacted our local, national and global economies and lifestyles.

Global Consumer Trends: The Economy Edition report examines consumer confidence & financial security, retail & commerce, the future of work, the impact on remote learning, and the recently reported phenomenon of COVID-19 “de-urbanization,” offering clues to the reality of our world today and the optimism for our lives tomorrow, and beyond.

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Walking a Fine Line: Brand Messaging During the Crisis

The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.

There has never been a more important time for marketers to adapt and respond appropriately with a data-driven approach. How can brands overcome the complexities of advertising during the COVID-19 pandemic?

Leverage actionable insights, across key areas, to ensure effective advertising strategies during these uncertain times.

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Global Consumer Trends Tracker


Dynata is updating a weekly tracker delivering a visual deep dive across six key consumer trend areas – Economic, Consumer Purchasing & Lifestyle Choices, Health & Healthcare, Information Sources & Trust, Social Behaviors & Customs, and “When Will It End” – tracking how each indicator changes and evolves over time. The tracker will be posted here on a weekly basis; check back regularly for a dynamic look at the factors influencing the choices consumers are making during this unprecedented time.

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