The COVID-19 pandemic has changed our world, leading to extraordinary changes in consumer behaviors across every area of our lives. Our first Global Consumer Trends COVID-19 Edition report explored the initial effects of the pandemic and the immediate, and profound, influence of those factors on consumer attitudes and behaviors. We also examined those effects from the perspective of healthcare professionals, comparing their responses to consumers, in our Healthcare Insider Report: COVID-19.
Now as many governments, health organizations and businesses consider reopening, we’re releasing our newest report, Global Consumer Trends COVID-19: The New Normal. Using data from more than 11,000 consumers across 11 countries, the report takes a deeper look at the changes in our daily lives, examining which ones could be temporary – and which could be permanent in our “new normal.”
In times of unprecedented change, what do brands and agencies need to know to stay ahead of these consumer trends and meet their emerging wants and needs? Dynata’s Global Consumer Trends COVID-19 Edition reports will continue to uncover those insights to help you to better understand and react to these changes as we combat the COVID-19 pandemic, together.
The available reports include:
In order to adapt to our new lives during the COVID-19 pandemic, consumers lifestyles and work habits have evolved due to ever-changing attitudes and behaviors during this time. With many governments and businesses considering reopening and many countries settling into their “new normal,” what changes in consumer behaviors and trends are temporary, and which ones could become permanent? What do brands need to know to stay ahead of these consumer trends and meet their emerging wants and needs?
These insights identify the changes in consumer trends, to help brands and agencies discover which trends may have long-term staying power in these unprecedented times. Examine global consumer attitudes, preferences and behaviors across 11 countries, in these key areas:
The COVID-19 pandemic has transformed our world, causing an unprecedented shift in consumer behavior across all parts of our lives, but one of its most profound impacts has been on people’s working lives. Whether they are still employed but working in a different location or have lost their jobs during the pandemic and are taking steps to return to the workforce with new skills and different industries, we all have a “new normal” when it comes to how we work.
Explore the latest global consumer trends shaping the new normal of our working lives and their impending impacts:
The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.
There has never been a more important time for marketers to adapt and respond appropriately with a data-driven approach. How can brands overcome the complexities of advertising during the COVID-19 pandemic?
Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times:
This three-part global consumer trends report highlights the “what” behind the “why,” helping you better understand, respond to and anticipate global consumer trends in response to the ongoing pandemic, and make the right business decisions under adverse conditions:
Explore the question on everyone's mind and dive deep into consumer predictions from around the world.
Discover the influence of COVID-19 on economic attitudes and social behaviors.
Explore consumer knowledge of COVID-19, the signs of illness and which sources are most popular - and most trusted - for information.
Do global healthcare professionals see the COVID-19 pandemic differently than the general population? Spanning seven countries and leveraging Dynata’s global scale and relationships with healthcare organizations and professionals, the report includes:
We highlight key areas of concern through the lens of healthcare professionals, such as economic impact, behavioral changes, purchasing habits, healthcare sentiments, and attitudes around when this will all end.
Dynata is updating a weekly tracker delivering a visual deep dive across six key consumer trend areas – Economic, Consumer Purchasing & Lifestyle Choices, Health & Healthcare, Information Sources & Trust, Social Behaviors & Customs, and “When Will It End” – tracking how each indicator changes and evolves over time. The tracker will be posted here on a weekly basis; check back regularly for a dynamic look at the factors influencing the choices consumers are making during this unprecedented time.
Domestic and global economic concerns remain high. Traffic to physical stores continues to decrease, to the benefit of online shopping. Healthcare system concerns seem to be dropping as the realities of the pandemic set in. Trust in government appears to be declining, while healthcare professionals remain most trusted for information. Humanity is shining through, as seven out of 10 people believe in putting the common good first. Check out this week’s tracker for more.
Global anxiety on personal finances grows, and concerns on domestic economies remain steady. Social distancing leading to sharp decreases in restaurant, bar and retail visits, and a continued rise in online shopping. Meanwhile, trust in governments is dropping in some countries, while others show growing faith. For more, check out our weekly tracker of consumer attitudes, behaviors and trends.
Levels of concern are down in Australia and the UK and the US are seeing a rise in online shopping. Approval of government action is rising whilst most countries are becoming more pessimistic that it will be over soon. Check out this week's tracker for the latest insights on global consumer attitudes and opinions.
Economic worry is up, and so are preventative behaviors. Anxiety over healthcare system capacity is on rise, and people are now convinced the pandemic will be a long haul. Check out this week's tracker for more details on these, and other, consumer attitudes and opinions.