CASE STUDY

“GET IT” Campaign - Reimagining the
Illinois Lottery for a New Generation


 

Since its inception in 1974, the Illinois Lottery has been a cornerstone of Illinois culture. However, the brand faced a challenge: while the Illinois Lottery had an app, public awareness of it and the app’s contribution to overall revenue were low. To stay relevant in today’s fast-paced digital entertainment landscape, the Illinois Lottery aimed to modernize its image and boost engagement through its app.

 

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