Dynata's Audience Activation Solution unlocks growth for global home furnishing brand with Improved Ad Targeting

Acceleration, the leading data and tech consultancy arm of WPP, was challenged by its global home furnishing client, who wanted to translate the wealth of digital signals into improved Ad targeting.

Acceleration leveraged Dynata’s first-party data to create high performing and scalable audiences for advertising targeting.

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    €5M Revenue Boost: Data-driven approach to Ad Targeting drove significant business impact by connecting strategic audience segmentation to media buying.

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    Efficiency Gains: Lower CPMs and CPCs, along with higher CTRs and more relevant traffic, demonstrated optimized campaign performance

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    Validation: An A/B test proved the superiority of the brand’s custom audience built by Acceleration.

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