Dynata helps marketers and advertisers measure, validate, and optimize audiences across the entire advertising value chain. Our tools and first-party data enable businesses to reach coveted audiences, measure brand lift, and understand the true impact of their advertising campaigns.
Dynata is a proud, verified measurement partner with Google and Roku, measuring campaign performance and quantifying the impact of their digital advertising campaigns.
Explore how marketers view the digital channel, assess campaign effectiveness, employ the abundance of data available, and how they expect digital advertising to evolve.
Find out how PHD Global Business helped measure and improve the performance of a global technology brand’s campaign.