Measure campaign ROI and reach your audience at the right time with the right message.

Dynata helps marketers and advertisers measure, validate, and optimize audiences across the entire advertising value chain. Our tools and first-party data enable businesses to reach coveted audiences, measure brand lift, and understand the true impact of their advertising campaigns.

  • Gather real-time, configurable insights around advertising effectiveness across all channels– digital, mobile, traditional, and emerging platforms
  • Leverage testing at each stage starting with creative pretesting, audience research, and optimize once in flight
  • Measure and verify the efficiency of your ad distribution and targeting in order to optimize in-flight campaigns across the digital value chain
  • Compare performance across publishers and platforms with our interactive dashboard to understand cross-channel advertising effectiveness
  • Layer in Brand Trackers to monitor Brand ROI and contribute further to future high performing marketing campaigns, at scale

Dynata is a proud, verified measurement partner with Google and Roku, measuring campaign performance and quantifying the impact of their digital advertising campaigns.