Leverage Dynata’s high-quality data and advertising solutions to drive effective marketing campaigns at scale
In the world of ‘big data,’ data remains extremely siloed. Making matters worse is the fact that third-party targeting is increasingly less privacy compliant, removing it from the marketer’s toolset. Dynata’s first-party data assets drive connection across silos to empower data-driven decisions for audience targeting and activation.
- Know your customers and prospects. Gain a deeper understanding of your market through always-on insights, by matching Dynata Panels to CRM customer profiles and other datasets
- Create Custom Audience Segments through Dynata’s lookalike modeling partnerships with preferred DMPs and DSPs, to scale marketing campaigns and optimize audience targeting
- Leverage Advertising Solutions, like Audience Verification, to measure reach and optimize marketing campaigns in flight