The impact of COVID-19 on consumer behavior has evolved throughout the pandemic, leaving organizations to question when they should transition away from pandemic-related messaging – and how to effectively reach consumers during this time of uncertainty and change.
In part two of the Advertising in the New Normal series, we observe the shift in consumer attitudes towards marketing advertising uncovering how advertisers need to adjust their messaging and the actions they can take to increase customer loyalty long term.
This webinar provides insight on how to navigate the changing advertising landscape as the pandemic continues to evolve, providing insight on:
- How consumer sentiment towards COVID-related advertising has shifted since early May
- How brands and advertisers need to adjust their messaging to resonate with consumers as businesses reopen
- Which corporate actions will drive long-term loyalty
Watch the webinar now to discover how to navigate the changing advertising landscape as the pandemic continues to evolve.