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PROGRAMMATIC I/O 2026

Dynata at Programmatic I/O

The Dynata team is heading to New York on September 28 and 29, and we’d love to connect.

Join us throughout Programmatic I/O for conversations around audience activation, AI, targeting, and measurement. And don’t miss us at the Peer Exchange Meet-Up, where we’ll be serving our signature cocktail and sharing a few audience-inspired giveaways. 

Meet our team

Our Team in New York

Tom Avino

Director, Sales, Dynata

Sarah Krembs

Account Director, Audience Activation

Jamie Paterson

Account Director, Audience Activation

David Kim

Account Director, Audience Activation

Book time with us

PEER EXCHANGE SPONSORSHIP

Join Us at the Peer Exchange Meet-Up

We’re proud to sponsor the Programmatic I/O Peer Exchange Meet-Up.

Join us for a cocktail, a giveaway, and conversations that matter with industry peers, partners, and marketers. 

The right audience mix for your next campaign. The right cocktail mix for great conversations. 

AUDIENCE ACTIVATION

Turn Insights into Ad Performance

Dynata’s Audience Activation solution connects insights teams and media buyers by transforming
research-validated consumer understanding into addressable audiences that can be activated at scale.

Key Points 

  • Activate research-driven audiences 
  • Go beyond demographic targeting 
  • Connect insights and media teams 
  • Activate audiences across programmatic, digital, social, CTV, streaming audio, and more.

Learn more

TAKE SOMETHING WITH YOU

Audience Activation Playbook

A pocket-sized guide for agency leaders and media buyers.

Topics Covered 

  • Turn insights into ad performance 
  • Activate research-driven audiences 
  • Go beyond demographic targeting 
  • Connect insights and media teams 
  • Activate audiences across programmatic, digital, social, CTV, streaming audio, and more.

Grab yours at the Peer Exchange Meet-Up at Marriott Marquis, New York.

RESOURCES 

See Audience Activation in Action 

Explore how leading brands and agencies are turning consumer understanding into measurable media performance. 

“Dynata [has been] very efficient in driving scale against our audience where similar audience partners have been. Due to the brand being very DMA focused, audience scale has been a top priority in order to reach as many potential consumers as possible within our DMA footprint.”

Read case study

“At a macro campaign level, we were able to meet goals with no issue. Dynata audiences were definitely among top performers in the campaign from a CPA perspective.”

Read case study

IPG Mediabrands created High Value Audiences and boosted Ad Performance with Dynata’s Audience Activation Solution.

Read case study