IPG Mediabrands, was supporting a leading global technology brand to reach their target audience with superior CTR relative to contextual audience benchmarks.
By leveraging Dynata’s Audience Activation Solution, they were able to combine research results with proprietary data and transform it into an audience ready for bidding, with massive reach.
A/B testing demonstrated superior performance than both control group and Google Affinity audiences:
+12% Conversions
41% decrease in cost per engaged visitor (CPEV)
Superior performance on all brand metrics