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Sean Brown
VP Audience Activation, Dynata
Brooke Huntley
Product Marketing Director- Media Solutions, Dynata
August 25, 2026
11:00 AM ET
Turn survey insights into media impact to deliver efficiencies, improved ROAS and better outcomes.
In this webinar, Dynata will show how to transform research into addressable, privacy-compliant audiences that can be activated across digital, social, CTV, and programmatic advertising platforms. ROAS is higher, efficacy better, research better utilized.
Attendees will learn how Dynata connects survey data to media execution by modeling research-grade personas into scalable audience segments. By activating audiences built around motivations, attitudes, purchase intent, category behaviors, and brand affinities, marketers can tailor messaging and media investment to the people most likely to engage, convert, and drive incremental growth.
What attendees will learn:
- How Audience Activation turns research insights into targetable audiences for media campaigns.
- Why persona-specific activation improves precision compared with generic demographic or platform-based proxies.
- How first-party, attitudinal, behavioral, and intent-based data can strengthen campaign relevance and performance.
Whether you’re an agency looking to better leverage your research, or an agency looking to improve advertising performance – this webinar is one you’ll want to attend.