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In this eBook, you’ll learn how to turn 2026 holiday consumer sentiment, spending plans, and purchase intent into activation-ready audiences you can deploy today via Dynata’s syndicated audiences.
- See the five consumer signals shaping the 2026 holiday season, from spending posture and value sensitivity to Cyber Monday vs. Black Friday shopping intent
- Explore how budget and category plans shift by generation, and which promotions, events, and media touchpoints actually move holiday shoppers to buy
- Understand how gift discovery differs across search, retail, social, and CTV — and why coordinating creative across channels outperforms optimizing any one in isolation
- Get a first look at the syndicated holiday audience segments built directly from this survey — covering spending tiers, shopping calendar, category intent, and deal behavior. These are ready to activate via LiveRamp, The Trade Desk, Google, Meta, or any DSP you choose.