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In this guide, you’ll learn how agencies turn declared-data audiences into precise activation across syndicated and custom targeting and why declared data matters more as third-party signal keeps eroding.
- Understand why inferred and behavioral targeting is losing precision, and why declared data is a durable foundation for ad targeting
- Explore Dynata’s library of 2800+ syndicated, activation-ready audiences and when to use them for speed-to-market campaigns
- See how custom audiences turn an agency’s own research, segmentation data, and first-party inputs into proprietary, activation-ready segments no one else can buy off the shelf
- Get a breakdown of where syndicated and custom audiences activate like LiveRamp, The Trade Desk, Google, and any DSP of choice, so agencies can plan across every platform in the buy
