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What Are Consumers Going to Do Next?

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Insight into Consumer Sentiment from the Bain and Dynata Consumer Health Index – May 2025

In light of recent economic and policy developments, understanding consumer sentiment has never been more important. Join our webinar to explore the latest findings from the Bain & Dynata Consumer Health Index (CHI), which has monitored U.S. consumer behavior since 2017 across spending, savings, debt, and outlook—broken down by income bracket for sharper strategic insight..

We’ll discuss: 

  • Which income groups are reporting record-low savings intent?
  • Which consumers are relying more on debt? Will this limit financial flexibility?
  • Sneak peek at consumer spending.

We’ll analyze these trends through a full-cycle lens and explore what to watch next.

Key takeaways: 

  • How Bain uses Dynata data to stay ahead of economic shifts.
  • How to build resilient trackers.
  • Why data quality and flexible methodologies are essential.

Discover how strong data partnerships can turn signals into strategy.