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Author: Samantha Frommer

Samantha Frommer is Director, Account Management at Dynata, where she partners with leading management consulting and investment firms to deliver high-quality consumer and market intelligence. Since joining Dynata in 2021, she has supported a wide range of research initiatives including brand tracking, customer segmentation, pricing studies, concept testing, and market sizing projects. Samantha specializes in helping clients balance speed, quality, and strategic decision-making, ensuring research programs deliver insights that organizations can confidently act on.

Areas of Expertise

  • Account Management & Client Strategy
  • Market Research & Consumer Insights
  • Research Strategy
  • Project Execution

Education

  • Bachelor of Science (B.S) in Biology, The University of Oklahoma