Author: Brittany Grant

Brittany Grant is Director of Product Marketing for Dynata’s data solutions portfolio, where she leads go-to-market strategy, finds the story inside every PRD, and builds sales enablement content that turns commercial teams into regular Jerry Maguires. She has made a career out of living at the intersection of product, sales, and customer success. Somebody has to, and she would like it noted that she has never once done it without a Diet Coke nearby.
Before Dynata, Brittany led global GTM and Product Marketing at Nielsen, most notably for Nielsen ONE, the industry’s first deduplicated cross-media measurement platform. Earlier in her career she built the GTM programs and positioning behind SaaS platforms that attracted and retained some of the world’s most recognized CPG brands: Coca-Cola, Red Bull, and Unilever. But if you ask her what she is actually proud of, it has nothing to do with the logos or the programs she has built. She loves befriending RevOps managers and digging three dashboards deeper than anyone asks her to, and it almost always turns into the insight that changes the positioning, the pitch, or the plan.
She holds a B.A. in Graphic Design and Advertising from the University of Tampa, which means she will notice if your slide deck is using three different fonts. She is actively working on letting that go, but she will probably ask to pop in and fix it for you first. She considers a well-structured GTM plan a Festivus miracle, firmly believes that confusing messaging is a choice, and would like it officially noted that Diet Coke is a core part of her GTM process.