Quality at Dynata is
more than industry-leading data—it is a culture of continuous improvement
that drives everything we do
High-quality data
At Dynata, we’ve developed a sophisticated, multi-layered data quality system that continues to evolve. By combining our people, process, and products with the latest AI and machine learning technology, our systems continuously get better over time, staying a step ahead and delivering high-quality data.
Time saving
Dynata boasts a 96% sample data
acceptance rate.
Labor reduction
Dynata clients report an 85% reduction in time spent manually checking data.
Cost Saving
Sample clients that use Dynata’s QualityScore have seen a 40% reduction in manual, post-survey data reconciliations.
Dynata’s approach to data quality delivers benefits
Unrivalled respondent access and scale
We recruit and deeply profile our first-party panel and connect you with the respondents you need – worldwide.
Respondent accuracy
Our people are unique and validated. We know and have a relationship with our respondents and take steps to ensure the thoughtfulness of response.
Representativeness/projectability
We can work with you to ensure the representativeness of your data and your targeting represents the audience you wish to study.
Consistency
The studies you run with Dynata are executed to ensure consistency, which is critical when comparing wave-on-wave data or tracking studies.
Exacting feasibility
We accurately assess our ability to deliver the respondent data you need on time and on budget.
Privacy and security compliant
We are GDPR compliant and take the need for ongoing rigor as it relates to member privacy seriously.
AI at the core – QualityScore™
The industry’s preeminent data quality solution. QualityScore uses AI/ML to evaluate
fraudulent & disengaged respondent behavior to identify and replace respondents
in real-time.
We’ve developed highly sophisticated ML-based fraud detection & scoring systems with tight integrations at each panelist touch point, which span deduplication, bot prevention, recruitment quality management, and AI-driven open-end evaluation. While many competitors tout quality systems, however, they lack the holistic, end-to-end integration needed to be truly effective. Our systems deliver the highest data acceptance rates in the industry.
- Reduce manual data cleaning
- Eliminate project delays due to poor-quality data
- Standardize your approach
Modèle ML QualityScore™ primé
QualityScore analyzes 175+ data points to identify survey fraud and inattention. Fraudulent and low-quality respondents are removed and replaced live during fielding, resulting in extremely high sample accuracy, reduced field times, and less time spent cleaning the final data set. Clients have estimated that this results in time savings of up to 85%.
“We trust Dynata with our most difficult projects because they have the people we need to reach, and their feasibility estimates are always accurate. We are never waiting for additional data.”
RESSOURCES
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