Sampling done right: Best practices for reliability, repeatability, and projectability

Discover the hidden factors that make for a strong sampling protocol

Whether surveying panel respondents across several continents or microtargeting an elusive niche group, learn why Dynata focuses on three essential characteristics to drive sampling protocols: 

Reliability: Ensuring the survey research is accurate, complete, and error-free to build trust.

Repeatability: Adopting a consistent methodology so the same protocol yields similar results. 

Projectability: Extrapolating research and scaling it to the greater target population to maximum applicability. 

Tune in to see: 

• Why an increasingly complex research industry demands advanced approaches 
• How Dynata’s concept of source channels greatly simplifies panel selection 
• The importance of source selection for maximum applicability (e.g. re-contactable sources) 
• The unique ways predefined attributes get you as closer to the audiences you need faster 
• How to balance faster project delivery time while minimizing survey biases 
• Ways to reconcile International inconsistencies through automated equivalences
• Tactics for anticipating respondent shortfalls and how targeting scarcity metrics can help 
• Lessons from the trenches: Mistakes to avoid despite the temptation 

Presented by market research industry veteran and long-time resident expert, Jared Schiers, Dynata’s SVP of Product Management.