CONSUMER INSIGHTS

The Urgent Fight Against Climate Change


Download the new Global Consumer Trends Report

Dynata’s newest report – Global Consumer Trends: The Urgent Fight Against Climate Change – explores the opinions and attitudes of global consumers on the actions governments, businesses and individuals can take in the effort to slow or stop climate change around the world. What expectations do we have for our government and business leaders? Has climate change response become more urgent for consumers? What actions can we take to join the fight? And who should lead the fight and whom they should join with to do so?

Key Findings at a Glance


  • Countries need to come together to act and hold one another accountable to shared goals to solve climate change


  • Belief in climate change is high, as is the belief that it is affecting the world at large already


  • Governments are best positioned to respond to climate change, and businesses and individuals can have a greater impact when working with governments


  • Businesses should invest in clean energy and sustainable business practices as part of their response


  • Consumers are willing to make changes at home to join the fight against climate change

Download the report

NOTE: The survey includes over 12,000 responses from 12 countries: the USA, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan, India and Australia.