Join us for our kaffeeklatsch series as we bring together industry leaders to sip on a cup of coffee and discuss new and emerging trends in the advertising research space.
Senior Vice President Global Research & Operations,
Dynata Advertising Solutions
Managing Director, North America Ad & Audience,
Dynata Advertising Solutions
an informal social gathering at which coffee is served.
talking or gossip at an informal gathering where coffee is served.
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017.
Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business.
Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School. He serves as an adviser to the Social Science Matrix Program at UC Berkeley and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music.
He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Josh joined VideoAmp in the newly-created position of Chief Measurability Officer in March of 2020. He has over 35 years of experience in the design, development, and oversight of audience measurement systems across every major medium—TV, radio, newspapers, magazines, the Internet, and out-of-home. He’s held a variety of executive-level measurement and marketing positions at Arbitron, and was president/CEO of Simmons, as well as Northstar Interactive, a nascent online research company. Josh also spent 13 years as Chief Research Officer at comScore. He owned and operated Warp Speed Marketing, his own research and marketing consultancy, with clients including numerous major syndicated audience measurement providers.
He has been at the cutting edge of innovation in advertising measurement his entire career. He is a past member of the ARF Board of Directors, and a current member of the ARF Board of Trustees; he is also the president of the Market Research Council. He was the 2020 winner of the prestigious Erwin Ephron Demystification Award, and has been honored as a “Great Thinker” several times by the ARF. His liner notes for The Allman Brothers Live at the Beacon DVD earned him a platinum record.
Justin Evans is Global Head of Analytics & Insights for Samsung Ads. Justin’s team helps clients on three continents understand the emerging TV ecosystem and achieve better performance across linear TV, OTT, digital and mobile. Justin is a leader in cross-screen video and TV innovation: prior to Samsung he was Vice President of Data Strategy at Comcast Spotlight (Effectv), where he helped lead the transformation of that $2.5 billion local TV business to an audience and attribution focus, leading analytics, product management and ad sales research. In addition, Justin headed data at venture-backed Collective, serving as EVP Enterprise and Chief Strategy Officer, where he introduced the use of TV STB data into digital; and was SVP of Advertising Solutions at The Nielsen Company where he coined Nielsen’s “Reach Resonance Reaction” framework for ad effectiveness. Justin received a Master of Business Administration degree in Finance from NYU Stern and a Bachelor of Arts degree in English from Columbia University.