Tag: Data & Technology

Harnessing AI in Prospecting:
A Balanced Approach

Category: Dynata Blog | Comments Off on Harnessing AI in Prospecting:
A Balanced Approach
Posted by Caithlin Sullivan | August 9, 2024 | Tags: ,

Published: 8/8/2024 Scott Roff Senior Vice President, Sales, Dynata Developing sources of new customers is crucial to every business, including Dynata. I’ve witnessed firsthand the incredible potential of artificial intelligence (AI) in improving and changing our prospecting efforts. AI tools have become indispensable in the modern sales landscape, offering new capabilities for personalization and efficiency….