Tag: Consumer Trends

Studies suggest that the general public blames buyers for the behavior of their suppliers (Hartmann & Moeller, 2014), that reputations spill over among corporations in the same industry (Barnett & King, 2008; Jonsson et al., 2009; Yu et al., 2008; Zavyalova et al., 2012), and that perceived severity of harms is key when people make…

Specifically, Americans with medical debt are putting off seeing a specialist (52%), being seen for a sickness (41%) and undergoing treatment plans recommended by their doctor (31%).

Of the 2,900 IT decision-makers surveyed globally in the Equinix 2022 Global Tech Trends Survey, 72% of respondents indicated their organization is planning to expand in the next 12 months, into either a new city (31%), a new country (33%), or a new region entirely (38%).

New research from employee benefits provider Unum (NYSE: UNM) shows over half (56%) of U.S. workers, primarily Millennials and Gen Z, felt mentally unwell in the previous year.

A national survey from Discover Student Loans revealed the volatile economy and rising inflation has put even more strain on families trying to pay for college.

In a national survey of U.S. consumers commissioned by Erie Insurance, two-thirds of respondents said they are more concerned about their financial security than they were beforeand many are taking steps to address it.

The index measures a few different elements of each company: commitments to a purpose beyond profit, to improving lives, and to creating a better society and world, not just for shareholders. Toms’s placement on this list is something of a surprise, given that its visionary founder, Blake Mycoskie, lost control of the business and was…

Sales rose 8 percent last year (as noted in the article) — a striking gain in a highly competitive commodity category like soap. This Harvard Business Review article, “Put Purpose at the Core of Your Strategy,” provides three additional examples of purpose-driven transformation inside large companies with multiple products. These days, many large companies are…

DoorDash launches its second annual Restaurant Online Ordering Trends Report to give merchants a look at what the local neighborhood is ordering up

The world’s first empirical study of purpose-driven brands, called the Purpose Power Index, provides further evidence. The index will be launched today, May 24, during the Purpose Power Summit, revealing the U.S. companies that are winners and laggards. Furthermore, Inc. magazine, StrawberryFrog, and Dynata’s Purpose Power Summit covers a long list of CEOs who speak…