Dynata’s Global Consumer Trends report is a comprehensive study that explores the underlying attitudes and behaviors that drive consumer trends across the globe. Leveraging Dynata’s global scale, deep relationships with consumers, and the industry’s largest fully-permissioned first-party data set, the Dynata Global Consumer Trends report connects trends with the economical, societal and psychological dynamics that drive them, delivering a unique level of depth and breadth on key topics.
Since the early days of the COVID-19 pandemic, Dynata has been reporting on the changes to consumer trends around the world, and what those changes mean for our daily home and work lives. Six months into the pandemic, the way we work, where we live, how we shop and other factors of our personal and professional lives have undergone tremendous shifts – first documented in our earlier reports (Understanding the Pandemic, The New Normal and The Reopening). Our latest report, Global Consumer Trends: The Economy Edition, takes a closer look at the impact of pandemic-induced economic changes on consumer trends and – in some cases – comparing those indicators to Dynata’s earlier reports that highlight how much some of these changes have impacted our local, national and global economies and lifestyles.
Using the opinions and attitudes of 9,542 consumers in nine countries across the globe, our report examines consumer confidence & financial security, retail & commerce, the future of work, the impact on remote learning, and the recently reported phenomenon of COVID-19 “de-urbanization,” offering clues to the reality of our world today and the optimism for our lives tomorrow, and beyond.
Key findings at a glance:
- People feel more productive working from home; however, work-life balance has decreased across all countries and generations since the beginning of 2020.
- Awareness for the gig economy continues to grow, yet fewer people report working in it.
- Concern for household finances and national economies remain elevated, but have decreased since the beginning of the pandemic.
- The early stages of the pandemic were marked by increased vacancies in many cities; it appears, however, the flight from those cities may have been a temporary phenomenon.
- As children have transitioned from the classroom to remote learning, responsibility for overseeing remote learning for younger children falls more on women in the household.
- More people are shopping online for essential items during the pandemic (as compared to prior offline levels), with the largest growth in the grocery sector.