More than a year into the global Coronavirus pandemic, the changes to our daily lives are obvious – in the ways we work, we live and spend – changing our priorities and revealing new lives that are profoundly different. What’s less clear, however, is whether these new behaviors reflect a permanent change in our priorities or temporary responses to policies and rules mandating social distancing, reduced travel and/or office-opening restrictions.
Dynata’s newest report in the Global Consumer Trends research series – Global Consumer Trends: New Lives in a New World – explores this topic, looking at the changes to our working, personal and spending habits and documenting which ones are likely to return to pre-COVID behaviors and which ones will continue as part of our new COVID-changed worlds, including:
A new prioritization of mental, physical and emotional health
The desire to maintain the “perks” of our new working lives
Yearning for leisure travel & vacationing vs.business travel
Changes in lifestyle behaviors & spending habits at home
NOTE: The survey includes 11,000 responses from 11 countries: USA, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan and Australia.