In Search of Great New Ideas: Why the Greenbook Innovation Competition Is So Necessary

True: Quality insights from quality market research data drive intelligent, game-changing innovations.

Also true: Innovations in market research bring us important new ways to discover meaningful insights.

It’s almost impossible to separate insights and innovation. At Dynata, we’ve been pushing the envelope on both fronts since we opened our doors. We continue to value new ideas and ongoing optimization of data, access to that data, and technology that delivers data and insights faster and better. It’s the key to our future as an industry, as well as to the ongoing value provided by our company.

So we’re proud that Dynata is sponsoring the Insight Innovation Competition, created and organized by GreenBook to identify and reward a great new idea, ready for the marketplace, that will change marketing research and consumer insights.

The competition is accepting entries through March 15 from entrepreneurs and early-stage companies (see if you qualify) with the next big idea that will help brands tap into the power of deeper consumer insights.

Finalists chosen by the market research industry present their ideas to a panel of judges during IIeX North America 2019, taking place from April 23-25 in Austin, Texas. The winner will receive a $20,000 investment, mentoring and exposure to potential funding partners.

This is a fantastic opportunity. In the words of past winner David Johnson, CEO of Decooda, “Winning the first Insight Innovation Competition helped accelerate the entrance of our company into the marketplace, gave us massive visibility to potential partners and clients, and led very directly to new business. It shaved months off of our launch time and was an overall huge win for us.”

If your company has developed the industry’s next big innovation, bring it into the spotlight at the Insight Innovation Competition. Just be sure to submit your entry by March 15— and good luck!