IMPROVE CROSS-CHANNEL MARKETING ROI

Strengthen and optimize your
brand strategy and advertising
performance to improve marketing ROI


Understand Your Audience

Survey millions of people on virtually any topic and connect this data
to other trusted sources – and your proprietary CRM data–to gain a deeper understanding of your customers and prospects.

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Test Your Advertising Creative

Develop powerful and effective creative through Dynata’s ad testing approach. Understand how to improve the persuasion and engagement of your ads with your exact target audience across all platforms including social, OTT, mobile and digital.

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Optimize Measurement


We measure data and insights from real people, partnering with the leading media, entertainment, online and streaming platforms to optimize measurement.

Activate Your Audiences

Available in over 40 countries, Dynata’s Audience on Demand service enables you to create, scale and distribute custom audience segments in just a few days.

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Measure Brand Lift

Measure and improve the effectiveness of your ad campaigns across all media channels. Define the optimal media mix based on your key brand metrics and optimize your campaign performance across publishers, platforms and creative with our in-depth and interactive insights dashboard.

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Feel confident about your advertising spend, knowing your ROI is backed by the best data.

Our “PACT” with you


Privacy

A single privacy policy across all markets with clear and transparent opt-ins. Approved and certified by Google.

Accuracy

Consistently rated #1 in quality by independent audits while delivering the most first-party data in the industry, sourced from 62M+ opted-in consumers, globally.

Coverage

We cover key social platforms including Facebook, Instagram and YouTube, and most major advertising platforms. Our single-source approach facilitates holistic measurement, allowing us to capture campaign and creative efficacy from our panelists.

Transparency

Core to our methodologies is consumer privacy and transparent (CCPA & GDPR compliant) opt-ins through a vast global first-party panel.

Flexible Service & Support Models

From 44 offices worldwide, 3,000 Dynata experts are here to support your data to insights journey

DO IT YOURSELF

DO IT TOGETHER

DO IT FOR ME

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