CASE STUDY

Finding Opportunities in White Space:
Identifying Actionable Insights for Advising Travel
Service Providers on Generative AI Strategy


To better understand how leisure travelers are using and thinking about generative AI, a leading global management consultancy engaged Dynata to survey more than 2,000 consumers over eight months. With sample data collected from these consumers whose recent travel behaviors make their perceptions particularly valuable, the firm identified distinct leisure traveler profiles informing their generative AI marketing strategy recommendations.


    • Specific Pain Points Explored top challenges and opportunities that generative AI is best positioned to solve in the sector, with a focus on leisure travel inspiration and itinerary planning.


    • Detailed Product Roadmapping: Established focus areas for value-add product and service innovation, including real-time pricing and booking capabilities across all trip elements.


    • Bottom Line-Impacting InsightsGleaned strategic guidance on how to increase revenue, reduce costs, and strengthen customer loyalty.

    Read the Case Study

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