Dynata and Comcast Advertising's Effectv to bring to market
the industry’s first local brand lift solution for political advertisers.

Political advertisers must swiftly and precisely measure the effectiveness of their TV ads within a complex, hyperlocal media landscape to optimize campaign messages during events like the New Hampshire Republican primary, where over 40 different ads with varying messages were broadcast.


Thanks to Dynata’s Brand Lift, the political advertiser obtained quick and detailed results without compromising decision-making on poor data

Within a day of airing, advertisers received detailed findings, enabling swift mid-campaign optimization.

• • ---

    Candidate Familiarity increased +8 pts across exposed, with notable increase (+14 pts) among independents

  • ---

    100% candidate recall among exposed households.

  • ---

    +50% of exposed households consider TV as a key factor to evaluate candidates, much higher than unexposed. 

  Read the Case Study