By: Jackie Lorch Vice President of Global Knowledge Management Alongside the dramatic changes in our daily lives brought on by the Coronavirus pandemic, our work lives have undergone a transformation as well. From where we “go to work” and how much we are getting done to how those unemployed during the pandemic plan to rejoin…
Year: 2020
By: Jackie Lorch Vice President of Global Knowledge Management The COVID-19 pandemic has created drastic change in the world around us, causing an unprecedented shift in consumer behavior across all parts of our lives. Now, with many countries approaching or passing the peak of infection, we’re thinking about our “new normal” – but what…
By: Pete Cape Director, Global Knowledge We all hope for a speedy exit to the current pandemic, and that perhaps we will be better prepared should the need arise again in the future. The question arises, what sort of world will we emerge into? Or will we simply revert to our previous state? In order…
By: Pete Cape Director, Global Knowledge I wrote in my first blog on March 26 on research in the time of COVID-19 why I believed our samples wouldn’t fundamentally change. Having had time to look at some hard data, I can tell you we are not observing large upward changes in what we call “starts,”…
By: Pete Cape Director, Global Knowledge I wrote in a previous blog that, given the current pandemic, perhaps companies should be thinking about the acceptability of their advertising and marketing and maybe doing a pre-survey just to see how the land lies. We took the opportunity of our weekly COVID-19 study to ask a question…
By: Pete Cape Director, Global Knowledge So following on from my previous post on the subject of Research in the time of Coronavirus, this is the second most asked question –usually asked as “will they answer the same?” And of course, the answer is (as so many are in market research), “it depends”. First…
By: Pete Cape Director, Global Knowledge Government actions around the world are aimed at lowering the peak of the virus and spreading it out over a longer period of time. We would not then expect large number of our panellists to be ill at the same time, so production should not be affected. If…
By: Jackie Lorch Vice President of Global Knowledge Management In a special edition of Dynata’s Global Trends Report we’ve been exploring the changes in consumer attitudes and behaviors brought on by the Coronavirus pandemic. Here are some of the findings we gathered last week across 14 countries (the U.S., Canada, the UK, Ireland, Spain,…
By: Jackie Lorch Vice President of Global Knowledge Management In a special edition of Dynata’s Global Trends Report we’ve been exploring the changes in consumer attitudes and behaviors brought on by the Coronavirus pandemic. Here are some of the findings we gathered last week across 14 countries (the U.S., Canada, the UK, Ireland, Spain,…
By: Pete Cape Director, Global Knowledge DYNATA’S GLOBAL TRENDS REPORT SPECIAL EDITION: COVID-19 is a special edition of our flagship consumer trends report, exploring the changes in consumer attitudes and behaviors brought on by the Coronavirus pandemic. Spanning 14 countries, the report leverages Dynata’s global scale, deep relationships with consumers, and the largest fully-permissioned…